RONNEY STARS IN VIRAL FOR EURO 2004 SPONSOR CANON

Philip Buxton - Revolution, June 24 2004
James Leipnik, chief of communication and corporate relations for Canon, said: “We’re using DMC’s online viral marketing expertise and cdp-travissully’s web-exclusive, topical material with a twist, in a viral campaign that aims to raise awareness of the Canon brand and our Finger Football promotion among highly active online users.”