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RONNEY STARS IN VIRAL FOR EURO 2004 SPONSOR CANON

Revolution Magazine

Philip Buxton - Revolution, June 24 2004

James Leipnik, chief of communication and corporate relations for Canon, said: “We’re using DMC’s online viral marketing expertise and cdp-travissully’s web-exclusive, topical material with a twist, in a viral campaign that aims to raise awareness of the Canon brand and our Finger Football promotion among highly active online users.”

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