Brand Channel, 12 July 2004

DMC’s detailed White Paper, with analysis and case studies about how online viral marketing provides the missing link between the bottom-up and top-down approaches to brand marketing, is Featured Paper of the week on Brand Channel.

If you’re selling the next iPod™ or another product that has an inherent wow factor, you can stop reading now. But if your brand, service or product is not so one-in-a-million, read on – you can still generate massive peer-to-peer endorsement

Download a PDF file of the full article here