Kevin Newcomb ClickZ, September 7 2004

DMC’s Justin Kirby was interviewed about launching the latest Burger King online buzz marketing campaign, with content by Crispin Porter + Bogusky of ‘Subservient Chicken’ fame …

Things left to their own devices can potentially go viral without being kick-started by some seeding process, but it can happen quite slowly. Sometimes you need to give things a gentle nudge, and make sure they get into the right places to start with, and to the right people.

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DMC launches new Burger King online buzz marketing campaign with content from Crispin Porter + Bogusky.

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Emma Rigby - Revolution, September 24 2004

General Motors-owned vehicle brand Opel is launching its first online viral and buzz marketing activity to promote its Tigra TwinTop car…
The viral campaign will be planned, seeded and tracked by Digital Media Communications and features a film clip called Bendy.

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DMC is planning and seeding a new online viral and buzz marketing campaign for Australian company Holeproof, featuring international business tycoon Donald Trump.

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DMC has launched Adam Opel AG’s first European online viral marketing campaign as Tigra TwinTop hits the market.

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Brand Strategy, 13 September 2004

Analysts agree that Ebay has benefited from ‘Network Effects’, one of the purest forms of word-of-mouth marketing. “It is part of a medium that is largely dominated by peer-to-peer relationships,” explains Justin Kirby, MD of Digital Media Communications. Customer networks are, it seems, a self-fulfilling prophecy.