DMC launches new Burger King online buzz marketing campaign with content from Crispin Porter + Bogusky.

We’ve planned and seeded a new Burger King online buzz marketing campaign, featuring comedian Harry Enfield as fictional self-help guru Dr. Angus dispensing user-submitted ‘Angus Interventions’.

Created by Crispin Porter + Bogusky of Subservient Chicken fame, the Interventions parody the self-help movement’s affirmations approach by providing a list of humorous alternatives to tailor - including ‘Stop Wearing Underwear All The Time’, ‘Stop Complaining About Your Job’ and ‘Stop Spreading Companywide Emails’ which reached number 1 on the Lycos Viral Chart within one day of launch.

If you would like to find out more about the campaign or would like to know more about our online viral and buzz marketing services, please contact us