Kevin Newcomb ClickZ, September 7 2004

DMC’s Justin Kirby was interviewed about launching the latest Burger King online buzz marketing campaign, with content by Crispin Porter + Bogusky of ‘Subservient Chicken’ fame …

Things left to their own devices can potentially go viral without being kick-started by some seeding process, but it can happen quite slowly. Sometimes you need to give things a gentle nudge, and make sure they get into the right places to start with, and to the right people.

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