GROUP SETS GUIDELINES FOR VIRAL MARKETING

Kevin Newcomb ClickZ, Oct 7 2004
DMC, co-founder of the Viral + Buzz Marketing Association, was interviewed about the thinking behind the Association’s first manifesto …
We took a broad approach on what was our first stake in the ground in an evolving association and industry. There will be other manifestos and new versions of older ones, so there’s no doubt that these principles will evolve too