dabitch@Adland, November 26 2004

DMC’s Justin Kirby sheds light on difference between viral and deception over at Adland …

Well, there are very diverse set of approaches in the viral, buzz and word of mouth marketing arena. Arguably the approaches are as diverse as those used in advertising, PR and CRM, so it’s impossible to apply one set of standards that apply to all … although this isn’t stopping some from trying.

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B&T Australia, 19 November 2004

Maria Nguyen argues that the ‘blogosphere’ is now the hottest place in cyberspace for consumers who want to express an opinion and marketers who want to get in first on a phenomenon that is only going to get bigger.

Digital Media Communications Australia agrees: “The most powerful selling of products and ideas is not between the marketer and consumer, but consumer to consumer…The next revolution in marketing is a move from a top-down interruptive advertising approach to a more bottom-up orientated approach using network-enhanced word of mouth. So brands move from a ‘command and control’ consumer communication approach to a ‘connect and collaborate’approach”.

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We’ve been appointed as the online viral and buzz marketing partner of the Ford Motor Company of Australia with activity kicking off in 2005. More details to follow.

DMC’s Justin Kirby is to co-chair the Marketing Week Non-Traditional Marketing Conference (8/9 December 2004) as well as present a session with Mazda’s Head of Customer Relationship Marketing Steve Jelliss on ‘Planning your campaign from idea to implementation to root its future success in solid strategic foundations’.

DMC and Periscope have released a new online buzz marketing campaign for Ubisoft’s ‘Prince of Persia Warrior Within’™

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Holly M. Sanders New York Post, 14 November 2004

DMC is quoted in this article about the increasing - and often hit-and-miss - use of online viral marketing and buzz marketing …

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Philip Smith Revolution UK, 11 November 2004

Maybe it was the Flashmobber who forewarned us about the 150-person pillow fight outside St Paul’s Cathedral. Perhaps it was the clearly angry member of the audience who had a verbal pop at the DMC’s Justin Kirby about the ‘dangers’ of digital at a recent the Great Viral Marketing debate.

The VBMA’s Ad:Tech get together at Whiskeys gets mentioned on the Ad:Tech blog:

The venue was, for once, conducive to conversation even if the lighting was such that significant squinting was required to see who you were talking to. Open bar had a way of making this irrelevant. The center of the party was DMC Founder Justin Kirby who was decked out, head to toe, in a shimmering white suit.

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Moderated by Edelman Catalyst Group Strategic Consultant Jan Marie Zwiren, this session is the first of two AD:TECH session focused on word of mouth and viral marketing. The panel included VBMA Co-Founder and DMC CEO Justin Kirby, P & G Tremor CEO Steve Knox, New Media Strategies Founder and CEO Pete Snyder and BzzAgent CEO Dave Balter.:

The venue was, for once, conducive to conversation even if the lighting was such that significant squinting was required to see who you were talking to. Open bar had a way of making this irrelevant. The center of the party was DMC Founder Justin Kirby who was decked out, head to toe, in a shimmering white suit.

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Jeff Jarvis from Buzz Machine quotes DMC’s Justin Kirby from Ad:tech New York 04 session focusing on word of mouth and viral marketing:

Justin Kirby from DMC in England says that measuring what people are talking about is just more clutter. “It’s not just about people talking on blogs, it’s about people having influence.” Another smart line from him: “Not every product is an iPod.” Not everything is worth talking about.

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