Jeff Jarvis from Buzz Machine quotes DMC’s Justin Kirby from Ad:tech New York 04 session focusing on word of mouth and viral marketing:

Justin Kirby from DMC in England says that measuring what people are talking about is just more clutter. “It’s not just about people talking on blogs, it’s about people having influence.” Another smart line from him: “Not every product is an iPod.” Not everything is worth talking about.

(more…)