Moderated by Edelman Catalyst Group Strategic Consultant Jan Marie Zwiren, this session is the first of two AD:TECH session focused on word of mouth and viral marketing. The panel included VBMA Co-Founder and DMC CEO Justin Kirby, P & G Tremor CEO Steve Knox, New Media Strategies Founder and CEO Pete Snyder and BzzAgent CEO Dave Balter.:

The venue was, for once, conducive to conversation even if the lighting was such that significant squinting was required to see who you were talking to. Open bar had a way of making this irrelevant. The center of the party was DMC Founder Justin Kirby who was decked out, head to toe, in a shimmering white suit.

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