dabitch@Adland, November 26 2004

DMC’s Justin Kirby sheds light on difference between viral and deception over at Adland …

Well, there are very diverse set of approaches in the viral, buzz and word of mouth marketing arena. Arguably the approaches are as diverse as those used in advertising, PR and CRM, so it’s impossible to apply one set of standards that apply to all … although this isn’t stopping some from trying.

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