JUDO-OBSESSED DOG STARS IN LATEST VIRGIN MOBILE VIRAL
Jennifer Whitehead Revolution, December 10 2004
A judo-obsessed dog on a blind date is the star of a new viral marketing campaign tying in with Virgin Mobile’s Christmas camera phone promotion. DMC’s Justin Kirby, said, “Virgin Mobile is again demonstrating its understanding of the consumer-driven, peer-to-peer viral marketing arena, sponsoring highly appropriate, cult-like creative material and using our online seeding expertise to kickstart buzz and maximise its spread.”
