Brand Republic, 21 Dec 2005

Kate Moss’s Virgin Mobile ad is the most anticipated event of Christmas Eve after a visit from Santa Claus, but for those who cannot wait, the spot is to appear first on the internet

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We’ve just launched the online premiere of the new Virgin Mobile TV ad starring supermodel Kate Moss.

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mad.co.uk, 20 Dec 2005

Viral marketing has matured well beyond the ubiquitous use of viral video advertising and online advergame promotions. But have marketers kept up with the play?

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Brand Republic, 19 Dec 2005

Marketing consultancy Digital Media Communications is using podcasting to promote a new book aimed at digital marketers …

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Contagious Magazine book review, December 15, 2005

…a collection of analyses and opinions provided by the pioneers at the forefront of the new wave, examining properly (and in many cases for the first time) the ways in which buzz, WOM and viral can really affect a brand…

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NMA, 08 December 2005

NMA discusses how some of the UK’s biggest digital agencies have signed a statement from the Institute of Practitioners in Advertising (IPA) outlining best practice for viral ad campaigns, in a bid to stave off a clampdown from the Advertising Standards Authority (ASA):

Justin Kirby, MD of DMC and co-founder of the Viral and Buzz Marketing Association, said that it was a knee-jerk response to noises made by the ASA on the subject, “the people who want to abide by this code aren’t really in the industry”.

Revolution UK, December 2 2005

Virgin Mobile has launched an online campaign to support its Super Buff Christmas push fronted by bikini-clad female body builders … The campaign was developed by Rainey Kelly Campbell Roalfe/Y&R and was planed by DMC.

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Podcast series 1, December 2005

The author of bestselling book Anatomy of Buzz gives marketers his latest opinion and advice about word of mouth and buzz marketing.

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DMC’s MD is co-editor and -author of the new book Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. Find out more about the book and the whole connected marketing field …here

Our 11th Virgin Mobile online viral and buzz marketing campaign features bikini-clad bodybuilders with a twist.

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