NMA, 28 January 2005

Mazda has chosen to debut a TV campaign online for the first time. The new TV ad for the company’s Mazda3 family car, created by JWT Europe, is being launched online as a viral campaign, to create a buzz ahead of the launch of the TV campaign later this month. The ‘Little Squirt’ ad features a urinating dog being repelled by a squirt from the car’s headlight washers. The viral campaign by DMC features the TV ad as well as letting viewers click through to the Mazda Web site.

(more…)

Brand Republic 26 Jan 2005

LONDON - Mazda has launched its new, cheeky Mazda3 little squirt commercial, which sees the family car take on an over-friendly dog, virally ahead of its TV debut.

(more…)

DMC has launched a new Mazda ad, in a sixth Mazda online viral and buzz marketing campaign, before it hits TV.

(more…)

Justin Anderson iMedia Connection, January 20, 2005

When Bacardi decided to venture into the unfamiliar territory of viral marketing, the company asked for pitches from three top viral shops: cdp-travissully, Digital Media Communications and The Viral Factory. All three got the job … According to Justin Kirby, association co-founder and managing director of Digital Media CommunicationsOne of the association’s original remits was to try and form international collaborations so that companies within the association could work together to pitch for larger projects.

(more…)

DM Weekly - mad.co.uk, 17 January 2005

The debate over ethics is beginning to dominate the word-of-mouth marketing field writes DMC’s MD Justin Kirby.

(more…)

DMC has launched a new online buzz marketing campaign to promote Mastercard’s BRIT Awards sponsorship, with content by big:group.

(more…)

Pamela Parker - ClickZ, January 7 2005

“Ultimately, the idea that you could apply one set of rules across all of those techniques is a little bit naive. It kind of worries me that anyone would try,” said Justin Kirby, CEO of DMC and the founder of the Viral and Buzz Marketing Association (VBMA

(more…)