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THE WORD-OF-MOUTH ETHICS CHALLENGE

ClickZ

Pamela Parker - ClickZ, January 7 2005

“Ultimately, the idea that you could apply one set of rules across all of those techniques is a little bit naive. It kind of worries me that anyone would try,” said Justin Kirby, CEO of DMC and the founder of the Viral and Buzz Marketing Association (VBMA

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