Justin Anderson iMedia Connection, January 20, 2005

When Bacardi decided to venture into the unfamiliar territory of viral marketing, the company asked for pitches from three top viral shops: cdp-travissully, Digital Media Communications and The Viral Factory. All three got the job … According to Justin Kirby, association co-founder and managing director of Digital Media CommunicationsOne of the association’s original remits was to try and form international collaborations so that companies within the association could work together to pitch for larger projects.

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