Brand Republic 26 Jan 2005

LONDON - Mazda has launched its new, cheeky Mazda3 little squirt commercial, which sees the family car take on an over-friendly dog, virally ahead of its TV debut.

Mazda3 ‘little squirt’ ad goes live with DM…

The viral and buzz marketing campaign is part of Mazda’s push for the Mazda3 family car in 2005 as it tries to grab a large slice of the crowded family market. The campaign is being planned, seeded and tracked by Digital Media Communications in coordination with the Mazda UK marketing team. The new TV spot, which broke on January 24, was created by Mazda agency J Walter Thompson Dusseldorf. The viral, called “small dog” , stars a small dog determined to mark its territory on the Mazda3 prompting the car to hit back by ingeniously using one of its handy features. Steve Jellis, Mazda CRM manager, said:

Mazda has been at the forefront of online viral marketing since 2002 …

…more