MAZDA CHOOSES ONLINE OVER TV FOR DEBUT AD
NMA, 28 January 2005
Mazda has chosen to debut a TV campaign online for the first time. The new TV ad for the company’s Mazda3 family car, created by JWT Europe, is being launched online as a viral campaign, to create a buzz ahead of the launch of the TV campaign later this month. The ‘Little Squirt’ ad features a urinating dog being repelled by a squirt from the car’s headlight washers. The viral campaign by DMC features the TV ad as well as letting viewers click through to the Mazda Web site.
