Pamel Parker - ClickZ, February 9 2005

VBMA founder Justin Kirby says he hasn’t yet seen the WOMMA document but is critical of the process by which it was forged… “I don’t think it’s been done with the representation of the broader stakeholders in this arena,” said Kirby. “It’s a really top-down way of doing things in an industry that’s predicated on its bottom-up approach.”

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