Sydney Morning Herald, April 28 2005

Absolut and CUB are joining a long list of marketers globally who are looking at alternative forms of marketing to get through the increasingly cluttered advertising landscape, says Justin Kirby of the UK-based Viral and Buzz Marketing Association

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Emma Rigby Revolution UK, 27 Apr 2005

[Justin Kirby, managing director of DMC] The electoral reform issues and the idea of ‘making noise’ at this key time prior to the election have already captured the imagination of the online community…

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DMC is working with electoral reform coalition Make Votes Count to help raise awareness of the inadequacies of the UK’s current voting system

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Campaign, 25 April 2005

 

In April 2005, Mazda sold 26,000 cars in Europe, equalling its most successful month ever and increasing its market share to 1.7 per cent. In an attempt to build on this success, the car manufacturer has been exploring different avenues of advertising. Its latest attempt is a viral created by Quiet Storm that attempts to highlight the loading room in the back of a Mazda B-Series pick-up. Online Media Planning by DMC.

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Make Votes Count Blog, April 21, 2005

DMC lends a helping hand to Make Votes Count

Political activist and comedian par excellence, Mark Thomas, has been in touch via the ubiquitous Justin Kirby of DMC.

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MarketingSherpa, Apr 06, 2005

As Justin Kirby explains in MarketingSherpa’s Special Report on Viral Advertising in 2005 (Top 7 Tactics, How-Tos, and Measurement Data):

The reason you focus on the creative agents is because the product normally doesn’t have a uniqueness that can be leveraged to amplify and accelerate word of mouth. So you make the creative agent/communications sticky because the product isn’t necessarily.

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