Campaign, 25 April 2005

 

In April 2005, Mazda sold 26,000 cars in Europe, equalling its most successful month ever and increasing its market share to 1.7 per cent. In an attempt to build on this success, the car manufacturer has been exploring different avenues of advertising. Its latest attempt is a viral created by Quiet Storm that attempts to highlight the loading room in the back of a Mazda B-Series pick-up. Online Media Planning by DMC.

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