NMA, 20 May 2005

Car manufacturer Mazda is launching an online viral and buzz marketing campaign featuring a film clip created exclusively for the Web by production company Quite Storm. The campaign has been planned by specialist viral agency DMC to run across a range of lifestyle and sport sites to raise awareness of Mazda’s B-Series pick-up.

DMC has launched the seventh Mazda online viral and buzz marketing campaign, featuring a cheeky web-exclusive clip by Quiet Storm.

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Alan Connor BBC News Election 2005, 4 May, 2005

Make Votes Count is an amalgam of various campaigning groups who would like to see changes to our “first past the post” system … they’ve got together with the viral marketers at DMC and set up a page called Subservient Blair

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