DMC has launched the seventh Mazda online viral and buzz marketing campaign, featuring a cheeky web-exclusive clip by Quiet Storm.

We’re planning, seeding and tracking a new Mazda online viral and buzz marketing campaign called ‘Car Wars’, featuring a sassy, web-exclusive film clip written and directed by Quiet Storm, to support wider brand marketing activity for the Mazda B-Series pick-up.

Mazda UK Advertising Manager Melanie Sroczynski explains:

This new Mazda online viral and buzz marketing campaign, our seventh with DMC, aims to raise brand awareness and boost demand for the Mazda B-Series pick-up, making the vehicle a cheeky status symbol. The campaign provides culture-driving, online influencers with exclusive entertainment content to interact with and pass on to their contacts.

The campaign’s amusing film clip was written and directed by Cat and Jo at Quiet Storm - renowned for having just signed Lee and Dan, the controversial creative duo of VW ‘Suicide Bomber’ fame. The clip’s music was created through Quiet Storm in conjunction with music producer Pete Diggens, using lyrics written by the directors Cat and Jo.

The clip features a sexy, sophisticated woman alone in a bar being eyed up by three men who try to impress her by flashing their car keys. Will she take home the down-to-earth Mazda B-Series driver, the suave Aston Martin driver, or the flashy Porsche driver? And what’s driving her choice? The ending reveals all. Online viewers can then hotlink through the clip’s end frame to a Mazda web page where they can find other entertaining Mazda viral films. They can also view product information, order a brochure, request a test drive, or locate their nearest Mazda dealer.

As part of our strategic planning for the campaign, we pitched the creative execution out to leading film production companies and ad agencies. Quiet Storm won the pitch and went on to write and produce the piece which is being seeded via our online influencer network, including features on lifestyle and sport web sites.

Building upon their ongoing series of viral and buzz marketing campaigns, Mazda is using a web-exclusive creative strategy and our seeding expertise to help create buzz and generate awareness of the B-Series within the wider marketing mix. Our online tracking system will also provide real-time accountability to help quantify the viral campaign’s impact on brand awareness as the buzz and film clips spread from peer to peer.

Check out the Car Wars clip at Mazda Movies