MAZDA LAUNCHES ‘MANNEQUIN’ TV SPOT

Darren Davidson - mad.co.uk, 19 July 2005
Mazda is rolling out a nationwide TV campaign to support the launch of the new Mazda5 C-MAV, which is inspired by the cult eighties movie Mannequin. The campaign will begin with an online viral and buzz marketing campaign developed by Digital Media Communications (DMC), showcasing the ad created by JWT Germany.