NMA, 22 July 2005

Mazda has launched its eighth online viral and buzz marketing campaign, aimed at raising brand awareness and boosting demand for the Mazda 5 ahead of the mainstream marketing campaign next month. Designed to grab the attention of the young and open-minded, the titillating ad features a group of female mannequins in lingerie being driven through a city by a window dresser in the new Mazda 5. Mazda UK ad manager Melanie Srocznski said the campaign extends one of the company’s core marketing strategies: pre-launch brand marketing activities for TV ads.

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