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Precision Marketing, 22 July 2005
Mazda is launching a ‘racy’ commercial, featuring female mannequins cavorting in the back of the new Mazda5 C-MAV, to raise awareness of the marque and boost test-drives. The online ad, by Digital Media Communications (DMC), is designed to grab the attention of men by featuring mannequins forming tears and revealing their stockings, as they are impressed by the car’s handling.
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