ONLINE PUSH FOR MAZDA’S MX-5 ROADSTER LAUNCH
Emma Rigby Revolution UK, July 27, 2005
Mazda is also launching a viral mimicking the 80s film Mannequin to point out the sex appeal of the Mazda5 C-MAV, which went on sale this week. The campaign, run through DMC, features a web-first ad created by JWT Germany. It shows a group of female mannequins in lingerie being driven through a city by a window dresser in the car. One dummy is so moved by the experience it has a life-like reaction. Views can click through from the site to view Mazda’s other viral films.
