RELAX. IT’S ONLY INTERACTIVE

Sean Carton ClickZ, 28 Nov 2005
Top US-ad biz executives are still “worried” about new media. Sean Carton puts their minds at rest and advocates DMC’s services …
Viral marketing (undoubtedly another advertising method causing beads of sweat to form on the exquisitely waxed upper lips of Madison Avenue corner-office holders) can be tracked using services such as those offered by BuzzMetrics and DMC.