We’ve just launched the online premiere of the new Virgin Mobile TV ad starring supermodel Kate Moss.

We’ve just launched our 12th online viral and buzz marketing campaign for Virgin Mobile.

It’s the online premiere of the new Virgin Mobile TV ad starring supermodel Kate Moss promoting Virgin Mobile’s new Pay Monthly Contract service.

The viral and buzz marketing campaign is pre-launching the ad online and aims to help generate buzz for the brand. The campaign includes a microsite where visitors can win one of five Motorola RAZR V3i phones signed by Kate, as used in the ad.

The entertaining ad, created by Rainey Kelly Campbell Roalfe/Y&R, features Kate relaxing at home making tea when she is called and offered a mysterious contract. The ad will only appear on TV from Christmas Eve till New Year’s Eve 2005.

You can find out more about the TV campaign here or check out the ad and Kate Moss Contact microsite here