MarketingProfs.com, 28 February, 2006

This exclusive, updated excerpt from ‘Connected Marketing’ has been cited as “one of the best articles I’ve seen” and “a truly meaty article” about this marketing phenomenon…

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DMC will be speaking about connected marketing: driving customer advocacy through word of mouth at the Interactive Marketing & Advertising Trends (IMAT) 2006 conference in Sydney at the Convention & Exhibition Centre 20-21 July. For more details of the event click : here

B&T, 16 February, 2006

Australia’s leading ad mag asks DMC Australia’s MD about how savvy marketers are turning online viral marketing into connected marketing located at the heart of the strategic planning process…

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NMA, 02 February 2006

As digital agencies sign up to traditional agency body the Institute of Practitioners in Advertising, NMA asks whether this will this be to the detriment of its new media equivalent the IAB?

Justin Kirby, MD of viral agency DMC, questions whether a body like the IPA, steeped in interruptive advertising, is the right home for new forms of digital marketing, such as viral and blogs. “This issue isn’t being addressed by the more traditional marketing associations,” he says.

We have strategically planned and implemented a series of eight connected marketing campaigns for Mazda from 2002 to date

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We provided the strategic planning and talent sourcing for New Line Cinema’s ground-breaking ‘mash-up’ viral and buzz promotion of the Antonio Banderas movie ‘Take the Lead’

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We have strategically planned and implemented a series of 13 connected marketing campaigns for Virgin Mobile UK from 2003 to 2006, and ongoing

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We provided creative evaluation and strategic project consultancy, then planned, seeded and tracked Bacardi’s first global online viral and buzz marketing campaign

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Brand Strategy , 01 February 2006

Alan Mitchell reviews Connected Marketing book (co-edited and authored by DMC’s Justin Kirby) in Brand Strategy magazine:

Brands need to consider how to pick their way through the minefield. According to Kirby, marketers need to keep hold of three core principles: that customer advocacy drives business growth, that involving customers in your marketing can be a highly effective way of creating advocacy, and that there are tried-and-tested tools and techniques for doing so. With these three principles held firm, word-of-mouth can be absorbed seamlessly into mainstream marketing strategies to leverage any and every buzzworthy element within them.