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MARKETING BOOKSHELF: FUTURE PERFECT?

Admap Magazine

Admap, 1 March, 2006

Roderick White reviews the book ‘Connected Marketing: The Viral, Buzz and Word of Mouth Revolution’:

… the idea of ‘connected marketing’ has already become a significant and important part of the marketing mix … The various chapters include a number of impressive case studies, many of which demonstrate how WOM needs to be part of an integrated, holistic campaign, and which rightly emphasise… WOM’s market power.


 
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