Brand Republic, 25 April, 2006

Propertyfinder.com, [realestate.com.au and allrealestate.co.nz] launched a ‘weird flatmate’ viral marketing campaign, which asks flatsharers to reveal their strange and shocking experiences of living with people… The campaign, developed by Digital Media Communications

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Contagious magazine ‘Most Contagious Blog’, 25 April 2006

Advertising is at its best when it appeals to the universal, and so DMC … could be onto a winner with weirdflatmate.com

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DMC developed the strategy for the ground-breaking Weird Flatmate connected marketing campaign …

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DMC will be speaking about the viral, buzz and word of mouth revolution at the inaugural AD:TECH Sydney, Australia, 7-8 February 2007 at the Hilton Hotel.

Converging Media, 10 April, 2006

DMC says that businesses wanting to tap into online video communities such as YouTube and MySpace need to focus on creating contagious communication… creating stories… what we did here is trend-spot what’s going on online with user-generated content.

Download a PDF file of the full article here.