Simon van Wyk, B&T, 26 May, 2006

DMC’s opinion on the state of viral marketing ten years after Hotmail’s launch is widely referenced…

…Integrating viral, buzz and word of mouth techniques with the whole mix of marketing - advertising, direct marketing, sales promotion, PR, etc. - is essential for successful campaigns.

(more…)

DMC will demystify viral, buzz and word-of-mouth marketing, and explain how brands can leverage a ‘connect and collaborate’ vision where marketing is done with people rather than at them, on 28 July at the Advertising, Marketing & Media Summit 2006, Langham Hotel, Melbourne, Australia.

NMK’s Content 2.0 blog, 23 May, 2006

Justin Kirby, a recognised innovator in the UK (and latterly Australian) multimedia and digital marketing scene since the eighties will be contributing to the Content 2.0 forum session “Marketing 2.0 = Content 2″

(more…)

New Media Age, Opinion, 18 May, 2006

DMC discusses how old skool viral marketing has finally been embraced by mainstream marketers - just as the landscape is being transformed by consumer-driven, social networking sites. Very few marketers are keeping up with this revolution.

(more…)

Â

Brand Republic, 17 May, 2006

Connected Marketing, co-edited and authored by DMC’s MD Justin Kirby, is reviewed by Paul Fifield on Brand Republic:

…epitomises what thought leadership should be but rarely is. Here is a collection of viewpoints from people that are genuine pioneers talking about how buzz, WOM and viral can really work for a brand. It’s pretty much essential reading for all marketing innovators that would like to make a difference to their brands.

(more…)

Four members of the VBMA delivered a panel session to a crowded room at the Internet World Conference including DMC’s MD Justin Kirby …more

Sydney Morning Herald, 11 May 2006

DMC Australia’s MD was asked by the Sydney Morning Herald to provide an insight into the word of mouth marketing techniques used for the launch of the Da Vinci Code film, and in particular the use of alternate reality games (ARGs) as part of …

…an elaborate marketing strategy involving Jesus and the world’s leading corporations.

(more…) Â