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CRACKING THE HOLLYWOOD CODE

Sydney Morning Herald

Sydney Morning Herald, 11 May 2006

DMC Australia’s MD was asked by the Sydney Morning Herald to provide an insight into the word of mouth marketing techniques used for the launch of the Da Vinci Code film, and in particular the use of alternate reality games (ARGs) as part of …

…an elaborate marketing strategy involving Jesus and the world’s leading corporations.

(more…) Â


 
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