BOOK REVIEW: CONNECTED MARKETING
Â
Brand Republic, 17 May, 2006
Connected Marketing, co-edited and authored by DMC’s MD Justin Kirby, is reviewed by Paul Fifield on Brand Republic:
…epitomises what thought leadership should be but rarely is. Here is a collection of viewpoints from people that are genuine pioneers talking about how buzz, WOM and viral can really work for a brand. It’s pretty much essential reading for all marketing innovators that would like to make a difference to their brands.
