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VIRAL REVOLUTION HITS DOUBLE FIGURES

B and T
Simon van Wyk, B&T, 26 May, 2006

DMC’s opinion on the state of viral marketing ten years after Hotmail’s launch is widely referenced…

…Integrating viral, buzz and word of mouth techniques with the whole mix of marketing - advertising, direct marketing, sales promotion, PR, etc. - is essential for successful campaigns.

(more…)


 
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