Mike Butcher blogged the recent Content 2.0 event and mentioned that DMC’s Justin Kirby quoted veteran reporter John Lawton:

The irony of the information age is that it gives credibility to uninformed opinion.

Mike also went to summarise Justin’s comments as follows:

content needs to be given credibility in this age and the issue for marketers is trying to address this. Just getting eyeballs doesn’t move things forward and brands do want to create conversations, so MySpace becomes more important than bloggers since the credibility is more visible.

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