KEVIN MANEY REVIEWS CONNECTED MARKETING BOOK
USA, 16 June 2006
Kevin Maney reviews Connected Marketing book (co-edited and authored by DMC’s Justin Kirby) on USA Today blog:
Connected Marketing illustrates how connectivity can be used to bridge a divide of a completely different kind: a divide between eMarketers and their increasingly connected, influence-able and influential customers. For all of us who work, operate, socialize and communicate in an online world, these techniques can be transposed into a variety of realms beyond digital marketing.
