DMC BASE-JUMPING BUZZ HELPS GET PEOPLE INTO V

Our 13th Virgin Mobile project is an online buzz marketing campaign to help promote the 11th annual V festival.
The 2006 V festival on August 19th and 20th features Radiohead, Morrissey, Faithless, Beck, Razorlight, Kasabian, Paul Weller, Hard Fi, Keane, Groove Armada and many more.
Our buzz generation activity for the promotion invites people to an addictive online base-jumping game, created by Unit 9, in which players try to parachute onto the last bus to V. Everyone landing safely on the bus can enter a daily prize draw for two weekend tickets and two places on one of Virgin Mobile’s special coaches to V. There are 15 pairs of tickets up for grabs over a three-week period.
You can find out more and see the game here.