DMC will be speaking about connected marketing - the viral, buzz and word of mouth revolution - at The Future of Interactive Advertising in Sydney on September 19th. The event is presented by the Australian Interactive Media Industry Association (AIMIA) and is designed to give attendees the chance to hear the latest perspectives from Australia’s brightest minds in the industry. More details here.

DMC has been invited to provide an overview of the Connected Marketing toolbox at the Account Planning Group (APG) Australia in Melbourne on 20 September. DMC will demonstrate how brands today are using word of mouth connections as marketing media to drive growth through customer advocacy. With industry leading research and international case studies, this session will provide a practical guide to help marketers plan viral, buzz and word of mouth marketing campaigns that add value to their brand building activities. More details here.