DMC has been invited to provide an overview of the Connected Marketing toolbox at the Account Planning Group (APG) Australia in Melbourne on 20 September. DMC will demonstrate how brands today are using word of mouth connections as marketing media to drive growth through customer advocacy. With industry leading research and international case studies, this session will provide a practical guide to help marketers plan viral, buzz and word of mouth marketing campaigns that add value to their brand building activities. More details here.