We’ve signed a video syndication joint venture with BoldMouth, a US leader in word-of-mouth marketing research, strategy and campaign implementation.

The strategic alliance enables advertisers to tap into not only our European-focused experience in running over 70 branded viral video advertising campaigns, but also BoldMouth’s US-centric word-of-mouth marketing expertise.

The joint venture also creates the first viral video syndication network to support video indexing by major search engines, and distribution via a vast range of technologies and sites.

Broadband access has led to a dramatic increase in video media creation and consumption. In particular, consumer-generated, video-based media sites are quickly becoming the new TV channels of the web. Our joint clients will be able to participate in these channels to support branding, introduce product and service recommendations, and create communication channels that can be measured to make viral video advertising more predictable and profitable.

Our proprietary viral video tracking tools and online distribution network, combined with BoldMouth’s team of specialized developers and search engine optimization experts, will ensure that advertisers’ branded viral videos receive maximum exposure across the full spectrum of new media.

BoldMouth customers will benefit significantly from having DMC’s tracking solution integrated into its word-of-mouth service offerings. For example, advertisers will be able to simultaneously distribute and track viral video content across their own site platforms as well as across social network sites, and link this channel activity to word-of-mouth campaign efforts. The result for clients is truly actionable data.

The DMC/BoldMouth Viral Video Syndication service is an on-demand video tracking suite, enabling companies to manage video media distribution in real-time. The software analyses source interactions that can be leveraged to optimise campaign distribution, based on initial pass-along performance data and other metrics, to provide real-time feedback on the effectiveness of viral video campaigns and early intelligence on word-of-mouth trends.

“DMC has a great reputation as the leading provider of viral video advertising technology services and an integrated, all-digital tracking solution,

said BoldMouth CEO Todd Tweedy.

As a part of the DMC team, BoldMouth will have the resources to remain the thought leader in word-of-mouth marketing, social networking, online content distribution and search engine optimised viral video marketing.

To commission the DMC/BoldMouth Viral Video Syndication service, please contact us.