DMC are the experts in viral, buzz, word-of-mouth and social media marketing (known collectively as 'connected marketing') for major brands. Read all about us, our work and what we can do for you, and stay informed with the latest thinking in the connected marketing field.
Contagious magazine talks to DMC’s MD Justin Kirby about The Evolution of Viral:
‘Branded viral ‘advertainment’ has had its day. We need to progress more towards integrated strategies, only using viral films as a small part of a wider strategy. A viral should be part of a campaign - not a campaign in itself’.
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