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VIRAL VIDEO PIONEERS GO WEST

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adland carried out brief interview with DMC UK’s MD about DMC’s JV with Boldmouth:

“The JV was in part demand driven particularly from the US, where clients are wanting to join the dots and go beyond the simple viral distribution of branded content by integrating these activities as part of their word of mouth marketing initiatives rather than use them as stand alone tactical executions.” said Justin Kirby President and CEO of DMC London.


 
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