ADGRUNTS VOTE DMC CAMPAIGN WORK AS BEST REMIX 2006
Visitors of heavyweight advertising site Adland have voted ‘Take the Lead’ the Best Remix of 2006.
DMC provided the strategic planning for the project for New Line Cinema, and sourced the talent behind the remix, Addictive TV.
The campaign went down a storm, not just with the Press but most importantly with everyday people - the movie reached number three in the US box office on its opening weekend, and now the remix is the people’s choice for 2006!
You can see Adland’s full list of the best ads of 2006 here.
