DMC will be speaking about connected marketing - the viral, buzz and word of mouth revolution - at The Future of Interactive Advertising in Sydney on September 19th. The event is presented by the Australian Interactive Media Industry Association (AIMIA) and is designed to give attendees the chance to hear the latest perspectives from Australia’s brightest minds in the industry. More details here.

DMC has been invited to provide an overview of the Connected Marketing toolbox at the Account Planning Group (APG) Australia in Melbourne on 20 September. DMC will demonstrate how brands today are using word of mouth connections as marketing media to drive growth through customer advocacy. With industry leading research and international case studies, this session will provide a practical guide to help marketers plan viral, buzz and word of mouth marketing campaigns that add value to their brand building activities. More details here.

Our 13th Virgin Mobile project is an online buzz marketing campaign to help promote the 11th annual V festival.

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DMC will moderate the Super Session ‘Social Media: The New Marketing Frontier’ at 11.15am at AD:TECH London in Olympia on 28 September, 2006. Four other experts join the session as panellists: Jamie Kantrowitz, Senior Vice President, MySpace.com; Patrick Walker, Head of Content Partnerships, Google; Eric Winbolt, Digital Media Manager, EMI Music; Lloyd Shepherd, Director of News, Sport and Information, Yahoo! Europe. More details here.

DMC will speak about connected marketing within the theme ‘An Innovator’s Guide to Growth’ at the Management Centre Turkiye’s 7th Annual Marketing Conference on 7-8 December, 2006 in Istanbul. More details here. (English version available soon.)

DMC’s Justin Kirby will be speaking at the Revolution Forum (15 - 17 November 2006). Other speakers include Paul Hayes, managing director of The Times Newspapers, Simon Thompson, European marketing director at Motorola, Gareth Gaston, director on-line retailing and marketing at Hilton International, Mel Carson, senior search media strategist at MSN and Joe Sikorsky, former head of digital marketing at British Airways.

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USA, 16 June 2006

Kevin Maney reviews Connected Marketing book (co-edited and authored by DMC’s Justin Kirby) on USA Today blog:

Connected Marketing illustrates how connectivity can be used to bridge a divide of a completely different kind: a divide between eMarketers and their increasingly connected, influence-able and influential customers. For all of us who work, operate, socialize and communicate in an online world, these techniques can be transposed into a variety of realms beyond digital marketing.

DMC will deliver a keynote speech on ‘The changing communication landscape’ on 24-25 October, 2006 at the 11th International Marketing Congress in Lisbon, Portugal. More details will be available soon here.

Sydney Morning Herald, 13 June 2006

Piers Hogarth-Scott, MD of DMC Australia was interviewed by the SMH on how…

… food advertising is going covert… as the debate over the role food marketing plays in childhood obesity continues to centre on TV advertising, manufacturers are turning to less visible techniques to market to children.

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Mike Butcher blogged the recent Content 2.0 event and mentioned that DMC’s Justin Kirby quoted veteran reporter John Lawton:

The irony of the information age is that it gives credibility to uninformed opinion.

Mike also went to summarise Justin’s comments as follows:

content needs to be given credibility in this age and the issue for marketers is trying to address this. Just getting eyeballs doesn’t move things forward and brands do want to create conversations, so MySpace becomes more important than bloggers since the credibility is more visible.

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