Advertisers are understandably keen to tap into the perceived consumer-fest of social media - but even social network owners themselves are getting this kind of contact wrong, as experienced recently by Facebook. In today’s edition of iMedia Connection, DMC discusses how marketers need to change their view of social media, if not their entire approach to marketing!

On the home page of Mad.co.uk, DMC’s MD reports on how traditional trade associations are failing to satisfy their key stakeholders - and how social media models and tools can help.
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ad:tech London was the perfect opportunity for members of the specialist vbmaNETWORK to connect and collaborate, resulting in this series of mini-interviews about emerging areas of the digital marketing industry.
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In 1976, The Chartered Institute of Marketing defined what marketing is and the role it had to play in the world. It has been re-evaluating the role and definition of marketing afresh this year, in consultation with DMC’s MD Justin Kirby and other leading marketers.

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DMC’s founder and CEO Justin Kirby gave the keynote address on day one of the Marketing Week WOM Conference in London this week.
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New Media Age (NMA) reports on the relaunch of the Viral + Buzz Marketing Association (VBMA), particularly its adoption of a social media approach to operations. 400 members are now involved in the new vbmaNETWORK. Read the NMA article here and watch an introduction to the vbmaNETWORK here.

We’ve been working with the vbmaNETWORK to help promote a host of connected marketing-related events.
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Our first exclusive vodcast interview this month is with Mark Rogers, CEO of buzz monitoring specialists Market Sentinel.
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Our first exclusive podcast interview this month is with best-selling author, columnist and lecturer Douglas Rushkoff, who discusses his work on technology, media and popular culture.
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Our final exclusive podcast interview this month is with Chair and Professor of Marketing at BI Norwegian School of Management Tor W Andreassen, PhD, who discusses his research findings about the use of online word of mouth to aid service innovation and new product development.
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