We’ve just launched an online buzz marketing campaign featuring a new version of 2005’s challenging PicQuiz, which was designed by big:group to help MasterCard promote its sponsorship of The BRIT Awards taking place on 14 February.

The online buzz marketing campaign promotes PicQuiz, an interactive online quiz that was first designed and built by MasterCard’s sponsorship and interactive agency, big:group, in 2005. Jolyon Hogarth-Scott, Managing Director of big:interactive, a division of big:group, explained:

MasterCard first used PicQuiz and DMC’s buzz marketing expertise in 2005 to promote their association with The 25th BRIT Awards. This year, they’ve asked us to create a new version of the fun, challenging quiz, and DMC to kickstart buzz about it, with the aim to engage entertainment-hungry music lovers in online participation with the brand.

The new 2007 version of the quiz shows 20 illustrations that each relate to a famous musical duo or band. If quiz players guess all 20 correctly, they go into a prize draw in which they could win one of these prizes courtesy of MasterCard:

• Two BRIT Awards table tickets, including travel and accommodation
• One of three pairs of BRIT Awards balcony tickets
• From 7-28 February, one of 10 BRIT Awards 2007 CDs

From 1 March until the end of 2007, PicQuiz will remain live for leisure players to enjoy.

The online buzz marketing will help MasterCard generate awareness of its BRIT Awards sponsorship, adding the benefits of consumer-driven, peer-to-peer endorsement to its wider marketing initiative.

You can see PicQuiz in action here.