DMC Australia’s MD Piers Hogarth-Scott was interviewed by Julian Lee in today’s SMH about how parents are finally getting even by turning to the internet to vent frustration at the excesses of fast-food chains, advertising giants and pester power specialists - as well as the apparent unwillingness of regulators to rein them in:

With the advent of technology and in particular email, mobile phones, instant messaging and blogs, consumers are in control.

Read the full article here.

We’ve asked industry luminaries worldwide to share their thoughts about the future of connected marketing, based on the 10 predictions we made in ‘Connected Marketing: The Viral, Buzz and Word of Mouth Revolution’ back in 2005.

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