10 PREDICTIONS REVIEWED AND UPDATED

We’ve asked industry luminaries worldwide to share their thoughts about the future of connected marketing, based on the 10 predictions we made in ‘Connected Marketing: The Viral, Buzz and Word of Mouth Revolution’ back in 2005.
The 10 predictions covered the future of online branded entertainment, mobile/cell phone communications, influencer marketing, WOM measurement, promotion vs innovation and more. Some of the predictions have proven to be correct. Others seem more like recommendations now.
You can check them out, read what the great and the good think the future now holds for viral, buzz and word-of-mouth marketing, and add your own opinions here.